users expect social media for travel websites :
expected A new study of European users of Yahoo travel sites now integrating social media features . When asked about the desired content of their ideal travel web site 52 percent voted for the "possibility of personalization.
The Germans have a value of 7.4 to a scale of 1 to 10 in Europe, mostly in "user comments and opinions" interested. 45 percent of Europeans would "question and answer pages, 38 percent of a section called" What did friends / recommended "and 31 percent of the feature groups with similar interests." On the Yahoo study travel sites in the Age of Social Media "was attended by over 11,000 Internet users from the UK, France, Italy, Germany and Spain.
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