trips are found via search engine and posted. Point. Here are the details: [ source ]
As one of Germany Google-commissioned study has been found, the Internet plays in the search and in booking travel is becoming increasingly important. Accordingly, the respondents sought eight-to nine times a year to travel the internet and booked an average of 2.8 trips. Were also analyzed seven aspects: the process started and the target site selection of the price comparison, product information and product decision up to the choice of the specific agent and booking. It was found that search engines are by far the most common starting point for travel information. 47 percent search first via search engines before they go to the websites of travel agents, airlines and hotels, last year the figure was 34 percent. From the first search input to booking an average of six sites visited. Booking is here primarily from airlines (29%) and travel agencies (26%). Crucial to the company, the brand awareness, positive experience with a travel site and the price and the guaranteed safety of the travel offer. According to the study, 71 percent of customers rely on the results of the search engines. By the compromise, the search engines therefore to significant intermediaries between the customer and the relevant market information.
The representative by age and sex survey was conducted in Germany and England in every 1000 people aged 16 years in the past 12 months on the Internet have searched for travel. The study was conducted by market research institute Convios Consulting in May 2008. http://www.google.ch
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