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Travel market Switzerland: growth of the Web as an information source is stagnant

The Institute for Public Services and Tourism at the University of St. Gallen, the new study "Travel Market Switzerland" published . The most important result: the Swiss in 2007 traveled as much as 15 years any more. irrigierendste The result for me, according Travel.Inside :

stagnant growth of the Web as an information source.

Hm .. As I read the study itself could not yet, I'm a little surprised. However, this finding into perspective, when one reads an excerpt of the results of Bender and Lässer :

Sources of information: three major sources of information exist: the Web , friends and relatives, and destination brochures. Occasionally (and especially when traveling internationally), tour operator brochures and travel guides inhibit prominent position. However, and most importantly, the major source of information is previous experi-ence.

Internet is and will remain important. But also brochures seem, together with the recommendations of friends is an important role to play. If I had not thought of -)

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Startup routeRANK

With routeRANK can (hopefully) future plan trips from AZ. routeRANK is a kind route planner that computes also hotels, flights and waiting times for the travel plans.

However, the company is still in the start-up phase ...

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travel.ch: every year several hundred thousand francs for AdWords

Interesssanter article in the NZZ am Sontag on Google ("Not only surfing").

The article reveals CEO of Zeller travel.ch how much the company spends on Google AdWords:

• for terms such as "Maldives", "hotel in Paris» or "Mallorca" one has ever 2-3 Francs per click, so that in the first place with Google is
• Each year several hundred thousand francs for Google AdWords issued.

These figures show the dimensions, which is operated here.

thrilling was how much share travel suppliers today to blog. Sun blogging as the boss himself (Herr Zeller) in http://www.reiseprofi.ch . However, the last post from 1 July ...

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The hard battle in the Internet

this article from the daily cash of 30 June 2008 " book travel on the Net: The fight is harder " I always wanted "verbloggen" because there is some interesting facts / info there.

These are (some excerpts cited)

• Every third customer begins studies suggest a search for travel deals with a search engine. (Aha!)
• Traditional providers set to the Internet: At Kuoni are already 7, posted at Baumeler 8 percent of the arrangements online. (Only?)
• The number of travel agencies is the growing competition within five years declined from about 3000 to 2600th (Ou. ..)
• Google is not only a search engine, but also an important sales channel (hmm. .. could ... After all, the recognized ebookers.)

ebookers (Finnish sister company) has a profile on Facebook . Since 1999 ... but only 83 fans ... Innovative?

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Ebookers.ch the most visited online travel portal in Switzerland

The network reported today Ticker:

According to market research firm Nielsen Ebookers.ch is the most visited online travel portal in Switzerland. Ebookers heads the list (230,000) in the first half of 2008 Easy Jet (153,000) and Swiss (145,000) to. Hotel Plan follows with 100,000 before Travel.ch (75,000) and Tui (66,000). All values are expressed in unique audience. This value indicates how many users have visited during the period the offer at least once.
was observed on all online portals, a slight decline in unique audience in the months of May and June. Ebookers attributes this effect to the European Football Championships 2008.

I would think: ebookers the list will perhaps also because the platform performs the only a blog ...?

Click here for the original Broadcast messages g, here Nielsen Online.

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Swiss E-Tourism Forum in the character of the Web 2.0

The articles in this blog are signs that movement again in the use of new technologies in tourism (e-tourism) come. The Internet is changing from traditional information and research to a medium of communication and interaction platform. The formerly passive customer is active in hands-on web. He makes recommendations for other customers, rated tourist services and publish photos or videos on the web. These developments represent the tourism industry before the question of how the new second-generation Internet (Web 2.0) to be handled.

The Swiss E-Tourism Forum takes up this trend and makes this year's event under the title "Web 2.0 - the interactive web: opportunities and risks for the tourism industry," .

you expect presentations on the following topics:

> Web 2.0 - what is it and what are the main areas of action for the tourism industry?
> Swiss tourism on the do-Internet - what is already done?
> word of mouth on the Internet - what does this mean for tourism?
> the 'look' to make 'Booker' and a regular customer - as it tackles travel.ch?
> travel advice for the future

refers Following the presentations on the theme of the event, an expert discussion with distinguished representatives from practice and research. Take this opportunity to be able to answer their questions on this highly topical issue of experts.

The forum is aimed at managers and employees in the tourism industry to plan the effective use of innovative information and communication technologies or improve existing measures.

> 03 September 2008, 13:30 - 17:00 clock and then drink
Networking> Zurich, Binzmühlestrasse 14 (Institute of computer science at the University of Zurich)
> Participation fee: CHF 50 - Upon check-in to be paid against a receipt.

Continue to complete program >> HERE
Continue to log >> HERE
as quickly as possible registration is recommended, as the number of participants is limited.