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Over 40% of users rely book in preparing their purchasing decisions on the opinions and reviews of other users

influence of user-generated product reviews highly choices. This is the latest realization of Fitton and Maass :

The desire of German Internet users on online shopping is continuing apace. However, not only with the purchase process, the importance of the Internet: Over 40% of users rely in preparing their purchasing decisions on the opinions and reviews of other users - Web 2.0 makes it possible. In

iBusiness is also an article on this study published [ via ]:

User-generated content plays in Internet an increasingly important role, meanwhile, the importance increases in e-commerce. For a representative study of Fitton and Maass Consulting GmbH shows that potential customers have great confidence in reviews of other Internet users. The importance of the Internet for purchase decisions is thus further substantiated.

trust, according to the study, each with 40 percent of Internet users, user-created reviews of products hotels or shops. Solo Wikipedia entries achieve an even higher 58 percent value in terms of credibility. Under the experienced online shoppers, even every second is of the opinion that reviews of other users are credible. Less active and older online shoppers are more cautious, however: the casual shoppers and the silver surfers (over 50) only one in three people familiar with the product information. Among users under 20 years, 60 percent rely on user-generated ratings.

Almost one in two online shoppers are buying used to prepare sources such as consumer portals and user-purchase list at online stores. Here, too, shows that rely primarily young and shopping-experienced user groups to user-generated reviews and recommendations.

The study also shows that online shoppers do not trust the user-generated reviews blind. According to assumptions 45 percent of respondents said that user-generated online content sometimes deliberately manipulated. Almost two-thirds complain that the truth of this content is difficult to confirm. On the other hand is one-third positive statements about the quality of user-generated content from: to believe that such information was often more detailed and more diverse - and that the quality is better even than that of website content.

Another study by Harris Interactive confirms the previous results. This study also concludes that in the case of the purchase decision, the recommendations of other Internet users most. Followed by search engines, product and price comparison sites and company Web sites. According to this study, the Internet is the strongest medium for European consumers. It has an approximately twice as large impact as the second most important medium - television. Compared to traditional print media such as newspapers and magazines and the radio is the difference is even greater.

The Internet influenced buying decisions, and more so than traditional media. heise.de writes about a recent study by LeMonde :

The Internet is the medium with the greatest impact on consumers be , "far in front of TV, radio and press products. This was discovered according to the French daily Le Monde a multi-country study conducted in Germany, France and England.
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In Travel planning, such as when buying train or air tickets and hotel bookings, this influence was "very important" . But the purchase of books, CDs, DVDs, and technical devices such as digital cameras and MP3 players, the Internet play an important role in the decision. Less influence on the decisions have the Internet in political elections and the purchase of health products.

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explodes hunger crisis because of rising prices

SF1 reported today in 10vor10 on the debate in the National Council on the current food crisis and the reasons for the hunger crisis. Very worth seeing and startling!

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Final Final III IV

I was hanging for half an hour in a dreary game set with Heiner, as Kalle to Wolf to the board began.

"Are you now free? Let's play a game?" Without waiting for an answer, Kalle reached into his pants, carried out a large toaster mobile phone and put it on the table.
"Say, you've got probably the ass," snapped Wolf. He had lost the last game hands down.
"Why?" "Here son fucking thing to pop on the table."

"Why, this is a normal mobile phone."
"Yes, 1987 maybe. Take away that."
"You're crazy."
"Take that away, or choose another table. I've not even place to stop for a beer."
"You but no beer."
" Now not. But equal" poisoned wolf. And towards the bar, "Klaus Make me a beer!"
"It's all right." Kalle Friemelt the awkward phone back in my pants.
"Nothing is good. I sit here and think no evil, and you and your fucking thing, you just behave as if the table includes you."
"asshole."

Klaus pressed, and a tray of drinks at the Kunstlederfalttür past in the club room .

"Well, Wolf, today, no luck in the game?" Although Klaus by ten meters and a club room Kunstlederzieharmonika of was separated, he seemed to always know what was going on.
"Now you do not start well yet."
"grouser not around, drinking a sip of the first times. If the house."
Wolf emptied the beer into a train and Klaus held the empty glass. "Here, take again. And bring me another one."

Klaus trotted back without comment to tap. He had in the fifteen years since he ran the pub, and especially in the four years since he had known Wolf, bought a bestial mind.

"What you have now calmed down? Can we start?" Kalle had built up in the meantime the figures.
"I am calm when I want, fucking shit!"

Kalles look flickered across the room. Heiner and I had forgotten about our game long. The others. No one said a word. Wolf pushed up the sleeves and scratched his wrist. Skin flakes flew. This was not a good sign.

midst of the silence, it rang. From Kalles step. The room was filled with Ravel's Bolero in midi sound. Kalle consoles his cell phone out of his pants. Wolf's wrist was bleeding. He hissed curses. The moment in which I was sure that Wolf would tuck in the Kalle same one that the phone squeaked the second verse of the inexorable Bolero took Wolf, two of Kalles farmers and put it in the ears.

"Much better," growled Wolf.
"Hey, what's that?" Kalle astonishment forgot to answer the call. "You're crazy good! How shall I now play for?"
"I can give you back your peasants happy when the fucking thing bothered me any more."

Kalle put his face in Ekelfalten, and Wolf played the smirking with two farmers in the ears of the quietest game of the evening.

Male For Male Glory Holes

boy travelmerry their holidays mostly over the Internet

The representative survey Demoscope at 1,000 people, published in the newspaper on 5 Touring June on page 3 shows: young adventurous travelers often book their holidays via the Internet - even among respondents with high education and high income, the Internet seems popular. Mature travelers take however, like the services of travel agency.

Here are the graphics and short articles:

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Custom Travel Guide of Offbeat Guides




Individual's does not get any more: Offbeat Guides now offers personalized travel guide that is compiled based on customer requests.

It works like this [via ]:

The client answer a few questions regarding his trip idea and then gets a custom-compiled guide. This can either download for about $ 10 in PDF to print at home or on a mobile terminal to take, or he pays about $ 25 and get the guide sent within 4 working days. Here, the customer can send the guide to his hotel. In this way it can be guaranteed that the travel information is kept current. Such a system can even share the latest events and the latest weather information is processed in the guidebook.

The data come from different sources. eg Wikipedia, Wikitravel, Google, Yahoo services, weather pages, event pages, etc. supplemented this data by purchasing information, and a separate database. At the start of the project 30 000 destinations are listed.

More info contributes TechCrunch.

I wonder whether such an automatically generated guide to the quality demands of consumers can be just, or whether the data need not be still improved by man. We'll see. The offer any event has great potential in my opinion.

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walk 2.0 in Austria (PDF) Virtual




Austria has advertising (when?) Launched this Social Web Site Travel Industry.

It contains readable contributions by various exponents of the German-language Internet scene.

I like best is the quote from Robert : If you are looking to blogging, then you have it!

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In the meantime, it was in the club room become full. Zander had mercy on to play with Jürgen's ass. Rightly so, the outcry would save me more for this evening.

Since I knew Zander, he claimed that he was thirty-eight and a type of woman.

"You know, for my age is still pretty what can the women, I tell you," he rang his presentation, usually.
"Hmm." I did not want to offer him more vulnerable than necessary.
"No, really."
"I know that."
"You need to look not so. They're not that much older than you, the women. You think about, I'll tell you one of the horse? "
" Yeah. "
" So the other day, "rolled
Jürgen's ass with his eyes.
" in this pub ... no nonsense, drawn at last! "Sometimes he was real gold.

Once I asked Zander, why call him really all Zander.

"Well, because of the song."
"What song?"
"My favorite song."
"Zander. Your favorite song. "
" Sure do not know, "
" Nope. "

" Klaus! "Zander said to the counter," John, lay not check out Zander! "John nodded and dived on the counter due to after to find the CD. Zander, I thought. Very strange. I wanted I walked closer look and to Klaus's quay. Klaus snorted. Klaus's leather belt whimpered. I leaned over the counter.

"And?"
"Do's equal", groaned Klaus.

seconds later rang familiar riffs from the pub. The early graying bar stool nodded knowingly.

"Thunder!" Bawled Brian Johnson.
"Zander", bawled Zander.